To start a label amidst the multitude of fashion stores and clothing brands that already exist out there can be daunting. ‘How to start a clothing company and not fail’ is a question that arises in the minds of many fashion startups. This is where marketing can really help. Read on to learn some tips on how to market your clothing brand.Define YourselfWhat is your brand about, what is the story, what are you selling and who exactly are you selling to? As this serves as the foundation of your label, you will need to establish this before marketing your products. The fashion industry has something for almost everyone, but there are ways to be noticed if you are creative. The narrower your brand’s position and ideal customer, the easier it will be to target & reach your audience.Social MediaAs a brand, furthermore a new brand, marketing is more than necessary. You don’t exist unless people know about you. Traditional advertising like TV commercials, billboards and print ads are still feasible methods of advertising. However, in today’s digitally savvy society, there are a lot of other methods you can employ to boost your brand’s presence.Social media is one of the most powerful tools a brand can utilise today. With Facebook, Instagram, Twitter, etc, there are more than enough platforms for you to reach your target market directly.Facebook’s inbuilt algorithms that match users’ interests and interactivity patterns to relevant profiles have made targeted marketing much easier. This makes ads on Facebook and Instagram potentially more effective as they already filter the market for you.Your voice on your social mediaSocial media also allows brands to create more windows of perspective for consumers. Your brand’s social media content can speak volumes about your brand story and philosophy and gives its character. As you interact with your followers on these platforms, it forms an impression about your brand in their minds. This brand impression helps your products, messages and brand ethos to resonate better with them.The intimacy of social media interaction between brands and their customers creates a deeper connection between the two. This is part of the intangible effects of marketing, which eventually builds brand loyalty and keeps customers coming back for more.Having a presence on social media is hence, really important. Start with one or two platforms and update on a consistent basis to sustain the interest. With tons of brands on social media, your content must be on point so that it can cut through the noise.Collaborate to leverageCollaborations have transcended to be more than a trend in the industry. We have seen fast fashion giant H&M collaborating with luxury designer labels. Likewise with Japanese retailer Uniqlo, which collaborated with Jil Sander, Undercover and even celebrities like Pharrell Williams.Collaboration should be something your brand can leverage on. H&M and Uniqlo’s strategy creates a buzz for their customers and additionally serves to pique the interests of new customers in the luxury segment. This has opened new doors to a wider market – both mass market and high-end, potentially converting more people into customers. That’s really great leverage.Be smart and creative with your collaborations as it can certainly help to attract the right audience and grow your brand.Be InterestingIf you are selling something that doesn’t already exist in the market, it means you are filling a gap. This puts you way ahead in the game and makes selling your products much easier.However, many brands out there sell similar products to each other. If you fall into this category, you would have to find a different selling point from your competitors.You have to offer your customers more than just custom garments to stand out. You need to sell a lifestyle. There are many ways to go about marketing it, be creative with the message you send to your customers.Ultimately, if you employ the right methods, it can really boost your brand recognition and set your label apart. Remember, to engage your customers is to be relevant to them.
Starting up a new business is a huge challenge. Especially In the fashion industry, where everything is so unpredictable, all your investment, time and effort could potentially go to waste if you don’t do the necessary research on how to make a clothing line. Prevent your business from going under by not making some of these common mistakes.Not Doing ResearchEvery bit of research is crucial in knowing how to make a clothing line and how to sustain it. There are many different aspects to a startup business that you may not be aware of so research as much as you can to cover all your bases before you dive in. Talk to anyone you know who’s done something similar before or are in relevant fields and get as much advice as you can from them. Many startups don’t know what they’re getting themselves into until they’re knee-deep in it – which by that time is already too late.As a startup, there is no system of practice or SOP set up for you to follow like in a big corporate organization, you’re starting from scratch, so you’ll need all the knowledge you can gather to help you understand the business infrastructure of a clothing production company. This way, you can make more informed decisions on how to run your own business well. One of the silliest things you can do as a startup is to go in blind, don’t make that mistake.OverspendingAnd on the flipside of cutting costs is overspending. For many startups, cash flow at the initial stage is at its lowest.You have to spend your money wisely. There are new labels that choose to spend large amounts of money at the early stages of their business, for example, to set up a lavish storefront before establishing their brand, thinking that’s the secret to getting customers to buy their products.Practicality and being prudent with how you spend money, especially in the initial stages are vital in helping you to sustain your label.Avoid spending a huge bulk of your money in areas that cannot guarantee growth in your business.Not Keeping Up With TrendsIf you’re thinking about how to make a clothing line but disregarding the design aspect of it, you’re making a big mistake.Yes, a clothing line comprises of many other components besides design, but it’s very much centred on it. There are tons of businesses out there that run on a see-and-replicate model, but the most successful brands that have earned credibility and loyal customers globally are those that offer something unique.If you’re going to sell clothing but not have a designer working on your team and/or know nothing about the current fashion landscape, your product can be severely compromised and not make the ‘cut’ in this highly competitive industry.Don’t worry if you do not have a designer in-house, as you can always outsource this role.Just be careful not to neglect this component as it can really hurt your business.Not Investing In The Right AreasUnderstandably, as a startup, your budget isn’t high and sales don’t climb as quick, so you will try to cut costs wherever possible. This is a good practice, however, you should be mindful about what you’re cutting costs on. It is common for founders of startups to take on multiple roles or even be a one-man-show.You could be a good designer but that doesn’t necessarily make you the best person for marketing. Similarly, you could be great at managing finances but not at doing sales. A business is multi-dimensional and to have one person or only a handful wear all the hats is not the best recipe for a startup label.Delegate and hire if you need to. This is a necessary expenditure and investment. As the founder, your team and new hires will look to you for guidance. If you have too much on your plate, you may not have the time to oversee the work of your employees, observe the growth of your business and plot its goals.This can do more harm than benefits for your business. Be sure not to overstretch yourself to cut costs at the expense of your company.Incorrect PricingSetting the price of your products may seem straightforward to some but there is a lot more to think about than just covering your costs. What is a healthy profit margin for your business that will allow you to continue producing collections, say, four times a year?How are your competitors pricing their products? Are your price points similar and how will that convince customers to buy your products over theirs?Covering your costs is of primary importance, however, you also need to ask yourself questions on the sustainability of your business, where you sit in the market and how to maintain a competitive edge when you’re developing your pricing strategy.
Whether you are starting a fashion brand from scratch or are an established business looking to expand into new areas, selecting the right garment factory for your new collections is critical to ensuring a smooth and stress-free production process. For most companies, the price isn’t just the deciding factor anymore, and there is a concise decision-making process that considers a host of factors from quality, ethical standards, locality and reputation. These key elements help to build your brand identity and will become a statement of your clothing line, so creating a strong relationship with a clothing manufacturer can help you grow your fashion business in the long term.Due diligence during the decision stage will ensure you make the right choices with the best information available. Getting it right is vital for the reputation of your fashion brand, so check out some of the critical areas to consider when selecting a fashion factory for your new collections.Determining your fashion business goalsBefore you approach clothing manufacturers, it is essential to have all the relevant information collated before you start making enquiries. If you know exactly what you hope to achieve, then you will be able to communicate your vision effectively to the garment factory. Knowing your numbers is one of the most important aspects, as many enquiries will be based on the quantities that you are hoping to produce. This vital information also is a crucial decider for costing purposes so having it to hand at the enquiry point will help lead discussions.Of course, at this stage, you’re not going to know every little detail but focusing on the bigger picture and establishing solid foundations with a brand plan will ensure you and your potential clothing manufacturer start on the right page from day one.After you’ve prepared your brand plan and have a list of requirements for your new collection, researching clothing manufacturers is the next step.Research clothing factory options and ask questionsThe apparel industry may seem like a complicated sector to enter, but it’s easier than ever to get your fashion brand off the ground with a range of resources available at the click of a button. Take a look at some of the most important aspects to clarify with an odm clothing manufacturer:Have they worked on similar projects before?One of the best ways to establish whether they are a good fit for your fashion brand is whether they have worked on similar projects before. Seeing tangible evidence from a potential manufacturing partner is a good indicator of the quality and level of service you might expect if you worked together.Do they specialise in your product?Many clothing factories produce a range of products and cater to a host of requirements, but just like other sectors, there are some manufacturers that specialise in specific garments or processes. This could be beneficial for your brand, as choosing a garment factory that understands your vision and has significant experience and knowledge of your niche will generally have specialised equipment and tools to produce high-quality goods.What are the minimum order quantities (MOQs)Minimums are an essential aspect to consider when producing your fashion label. This number can affect the cost of your final product and in some cases may limit your choice of suppliers. Establishing the quantities you will need for each garment type is also important, as these MOQs are generally dependent on style and not the total number of different garments you need to produce.What production processes can they provide?Custom clothing manufacturers have a range of production processes on offer to help clients decide on the best path for their products. The choice for fashion brands comes down to how much assistance you require at the outset. Will you need a full-service package from ideation to creation, or do you have everything ready to take your clothing straight to production? As the name describes FPP packages are perfect for new fashion brands that need a full-service solution. For established brands that require less input, CMT production is a more cost-effective option and gives you greater control over the final product.Can the garment factory scale up production for future growth?Many clothing brands have aspirations of becoming well-known names in the fashion industry. Whether that is in the form of mass-produced garments worn by thousands of people or from exclusive collections worn by a limited market, forecasting the potential of your business is crucial for determining whether a clothing factory can scale to your business growth. In the short term, this may not be a decisive factor, as establishing your brand is often the most crucial starting point, but if you expand quickly, choosing a supplier that can grow with you is essential for a smooth and straightforward transition.Does the clothing manufacturer mirror your brand ethics?In recent years, ethical practices and sustainability have become a critical factor in the decision-making process. This is especially prevalent for fashion brands that have built a strong foundation for providing eco-conscious clothing. Partnering with clothing manufacturers that share similar ethics will ensure your clothing is produced within your brand standards and helps to form a strong relationship with like-minded organisations. Checking for aspects such as how they source materials, what steps they take to reduce their carbon footprint and whether they hold any ‘green’ certifications will help you to determine suitability.Local and home-based clothing producers are often an excellent option for companies that are looking to produce small runs and limited collections. A garment factory that is based within travelling distance also gives you the opportunity to visit the premises and get a feel for the production methods and quality that is being created. For brands that are looking to craft a collection that has extensive detail, it can often be communicated more efficiently with face-to-face meetings and regular contact.For fashion brands seeking larger order quantities and simple design, both international and local manufacturers are creating a competitive market for mass clothing production. In some cases, this could be a more challenging decision to make due to the number of clothing factories suitable for this style of production, but using a resource such as Sewport to connect with garment factories can make the process fluid and hassle-free.
Style gurus have been looking at ways of adding sparkle and bringing a bit of zest to peoples lives, and so sequins are a big scene this autumn. Anything that shimmers and sparkles is in - dresses have been adorned by celebrities such as Katie Price. If you're not quite so brave as to go out like this then wear sequin dresses over leggings or jeans.Sequins will be seen on all items though, so don't limit yourself. There's blazers featuring sequins to fit any style - from all over to more subtle paterns. The same applies to tops - choose the amount of sequins that will fit your personality.There's several looks that were big in the 1980's that have been taken by designers and updated for the modern lady. The first of these is the female jumpsuit, either shorts style or with harem pants. Great for a night out clubbing, team up with a chain belt to pull in at the waist. Finish off with several bangles and either killer heels or gladiator boots.Ballerina skirts have returned this year. These layered net skirts create volume and shape, and make the wearer appear playful instantly. Monochrome colours are best for the ballerina skirt this year. Wear with a printed t-shirt, another of autumn's essentials, or bodysuit, add some pearls, and team up with either a blazer of biker jacket.Which brings us to the biker jacket. As well as paired with short skirts, biker jackets look good over skinny jeans. Black or brown look best, although other colours suit, such as red, white or grey. And don't presume they must be leather, but look out for fake leather, thick cotton twills and other synthetic materials.Biker jackets commonly have studs, which ties in with the sequin look. And many have taken on that 80s look of the shoulder pad - but these are more subtle than the days of Dynasty to give shape rather than building up the shoulder.If you need a dressy look then you need the printed dress. Again monochrome works best this autumn, but rather than strict patterns you are looking for a more abstract design. Again, smarten up with a subtle sequin blazer or add that racy look with a biker jacket.Welcome to Hongyu Apparel Company Limited, a leading producer and manufacturer of top notch clothing and accessories, located in Dongguan City, China. We’re a garment manufacturing company that specializes in clothing for women, men and children . Our factory produces only the best quality clothing for clothing brands in North America, Eastern Europe, Mid-East, East Asia and Africa. With our daily production of up to 1000 pieces and annual production of about 3 million pieces, we have helped designers and brands to create beautiful collections and provide customer satisfaction for over 16 years.Hongyu high-end goods, complete range of varieties & designs, advanced technology, competitive prices and prompt delivery has popularized our brand both internationally and domestically.Due to our expertise and quality service, our factory is now well known among fashion designers and clothing brands. We have high-quality goods and can offer customized service to clients. Whether you are looking for our exist design or looking to create your own fashion line, we remain your one stop shop to quality service and fabrics.