Hong yu garment about three trends of Chinese garment industry in 2016

by:HongYu Apparel     2020-10-17
Large enterprise engaged in brand construction, small businesses are busy living space for the brand is the soul of the enterprise and the existence and development of core power. Hong yu is now committed to their own independent brands. Consumers to the brand identity, means that companies can spend less cost to products and services with stronger competitiveness, in order to gain more market share. After 2015 years of sweep, after 2016 years of Chinese clothing industry, large enterprises will pay more attention to the brand influence, in particular the fight after years of market and thus has a certain influence enterprise of the industry; And small businesses because of the limitation of their situation, and many other factors & other; Survival & throughout; Problem is more urgent, so it can be stronger than your desire for the immediate interests. Hong yu is now committed to their own independent brands. For those who have the ability to blatantly for brand building, brand construction is the foundation of culture, the core is the product design, to provide product contains unique enterprise culture symbol, with the linkage effect of the brand that prompted the benefit of the enterprise goals to achieve. And brand construction of specific measures, the enterprise operation form also each are not identical. Such as sewing equipment industry well-known enterprises & ndash; — Shanghai and eagle technology in addition to the regular brand construction way, also will use some & other; Unconventional ways & throughout; 。 The company in the near future is organizing & other; Throughout Japan, cherry blossoms &; 1500 people Tours, plan in early April, 2016, aboard a giant cruise, cast in the season of cherry blossoms are filled in Japan, with nearly a week around Osaka, Nagasaki, with a visual feast, launched in 2016, the first service brand construction in the New Year. On the surface, seem to and eagle technology enterprise behavior of the tour group is only & other Travel & throughout; , in fact also rose to expand partners and staff horizons, to enhance the role of enterprise cohesion, this way as a very important way in the construction of enterprise brand, got the favour of many group companies in recent years. Internet, smart technology to industry more intense for garment industry, the influence of the Internet and smart technology is actually a nested together as a whole, because clothing intelligent manufacturing technology is also need fusion Internet related technologies. Of Shanghai and the eagle technology & other; Throughout the future clothing factory &; Mode, before sewing, sewing, seam after each link in the use of 3 d body scanning, CAD, CNC cutting machine, intelligent machine, intelligent technology, such as hanging, intelligent storage also need and large data, Internet remote monitoring, real-time data transmission technologies such as the Internet. Advanced technology integration and the generated after clothing clothing production overall scheme, intelligent, informatization has been many a line of clothing enterprises are adopted, and in the industry for the path to the future of the clothing enterprises. From the perspective of a specific case in 2015, alibaba & other; Double 11 & throughout; Turnover of nearly 90 billion yuan, is twice as many as in 2014, has become a global shopping within the scope of the carnival. However, garment industry application & other; Internet + & throughout; Mode, and can not be simply interpreted as in jingdong or open a shop on taobao, it should be a kind of brand-new thinking mode, namely on the premise of the tools, make full use of the Internet, to make better use of Internet and related technology, make the garment production and service efficiency, more in line with the quality & other; 4. 0' The intelligent, information production requirements. For example. ZARA's reflexes and efficient supply chain system, from design to sell clothes on the counter in the shortest time only need 7 days, while China's garment industry generally is 6 ~ 9 months, the international famous brand for 120 days. ZARA's own nine garment factory, from the new planning to production factory, the fastest can be completed within a week. If the acknowledgment, you will find, ZARA can achieve rapid response, decisive influence its dependence on smart clothing manufacturing technology is also predictable. Internet, clothing intelligence technology, its core is the science and technology is the first productivity this rule to implement in production. Clothing private ordering more hot, although at present domestic clothing custom-made private market is not mature, there are a lot of problems to be solved, such as, let the consumer more and more tend to accept and enjoy online custom service takes time. Customer experience the satisfaction of the need to improve, make consumers through online customized effect has been achieved, to minimize the size and color is not in conformity with the lead to repeated modification problems; Online service is one of the characteristics of rapid response, and online clothing customization, rapid response to customer demand, not only need to enterprise itself, also need a supplier can change thinking mode, so that the supply chain rapid response ability get promoted, efficient operation.
The average consumer is always looking for ways to save money while finding out solutions, is designed for killing two birds with one stone, providing a perfect solution to custom garments problems.
HongYu Apparel is the vital link in the supply chain, adding value with efficient and cost-effective service and solutions for our customers and our suppliers.
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