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Whether you are starting a fashion brand from scratch or are an established business looking to expand into new areas, selecting the right garment factory for your new collections is critical to ensuring a smooth and stress-free production process. For most companies, the price isn’t just the deciding factor anymore, and there is a concise decision-making process that considers a host of factors from quality, ethical standards, locality and reputation. These key elements help to build your brand identity and will become a statement of your clothing line, so creating a strong relationship with a clothing manufacturer can help you grow your fashion business in the long term.
Due diligence during the decision stage will ensure you make the right choices with the best information available. Getting it right is vital for the reputation of your fashion brand, so check out some of the critical areas to consider when selecting a fashion factory for your new collections.
Before you approach clothing manufacturers, it is essential to have all the relevant information collated before you start making enquiries. If you know exactly what you hope to achieve, then you will be able to communicate your vision effectively to the garment factory. Knowing your numbers is one of the most important aspects, as many enquiries will be based on the quantities that you are hoping to produce. This vital information also is a crucial decider for costing purposes so having it to hand at the enquiry point will help lead discussions.
Of course, at this stage, you’re not going to know every little detail but focusing on the bigger picture and establishing solid foundations with a brand plan will ensure you and your potential clothing manufacturer start on the right page from day one.
After you’ve prepared your brand plan and have a list of requirements for your new collection, researching clothing manufacturers is the next step.
The apparel industry may seem like a complicated sector to enter, but it’s easier than ever to get your fashion brand off the ground with a range of resources available at the click of a button.
Take a look at some of the most important aspects to clarify with an odm clothing manufacturer:
One of the best ways to establish whether they are a good fit for your fashion brand is whether they have worked on similar projects before. Seeing tangible evidence from a potential manufacturing partner is a good indicator of the quality and level of service you might expect if you worked together.
Many clothing factories produce a range of products and cater to a host of requirements, but just like other sectors, there are some manufacturers that specialise in specific garments or processes. This could be beneficial for your brand, as choosing a garment factory that understands your vision and has significant experience and knowledge of your niche will generally have specialised equipment and tools to produce high-quality goods.
Minimums are an essential aspect to consider when producing your fashion label. This number can affect the cost of your final product and in some cases may limit your choice of suppliers. Establishing the quantities you will need for each garment type is also important, as these MOQs are generally dependent on style and not the total number of different garments you need to produce.
Custom clothing manufacturers have a range of production processes on offer to help clients decide on the best path for their products. The choice for fashion brands comes down to how much assistance you require at the outset. Will you need a full-service package from ideation to creation, or do you have everything ready to take your clothing straight to production?
As the name describes FPP packages are perfect for new fashion brands that need a full-service solution. For established brands that require less input, CMT production is a more cost-effective option and gives you greater control over the final product.
Many clothing brands have aspirations of becoming well-known names in the fashion industry. Whether that is in the form of mass-produced garments worn by thousands of people or from exclusive collections worn by a limited market, forecasting the potential of your business is crucial for determining whether a clothing factory can scale to your business growth. In the short term, this may not be a decisive factor, as establishing your brand is often the most crucial starting point, but if you expand quickly, choosing a supplier that can grow with you is essential for a smooth and straightforward transition.
In recent years, ethical practices and sustainability have become a critical factor in the decision-making process. This is especially prevalent for fashion brands that have built a strong foundation for providing eco-conscious clothing. Partnering with clothing manufacturers that share similar ethics will ensure your clothing is produced within your brand standards and helps to form a strong relationship with like-minded organisations. Checking for aspects such as how they source materials, what steps they take to reduce their carbon footprint and whether they hold any ‘green’ certifications will help you to determine suitability.
Local and home-based clothing producers are often an excellent option for companies that are looking to produce small runs and limited collections. A garment factory that is based within travelling distance also gives you the opportunity to visit the premises and get a feel for the production methods and quality that is being created. For brands that are looking to craft a collection that has extensive detail, it can often be communicated more efficiently with face-to-face meetings and regular contact.
For fashion brands seeking larger order quantities and simple design, both international and local manufacturers are creating a competitive market for mass clothing production. In some cases, this could be a more challenging decision to make due to the number of clothing factories suitable for this style of production, but using a resource such as Sewport to connect with garment factories can make the process fluid and hassle-free.
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