The trend of the apparel industry

by:HongYu Apparel     2020-12-30
After 2015 years of sweep, after 2016 years of Chinese clothing industry, large enterprises will pay more attention to the brand influence, in particular the fight after years of market and thus has a certain influence enterprise of the industry; And small businesses because of the limitation of their situation, and many other factors & other; Survival & throughout; Problem is more urgent, so it can be stronger than your desire for the immediate interests. 1. Large enterprises engaged in brand building, busy with immediate interests for small business brand is the soul of the enterprise and the existence and development of core power. Consumers to the brand identity, means that companies can spend less cost to products and services with stronger competitiveness, in order to gain more market share. After 2015 years of sweep, after 2016 years of Chinese clothing industry, large enterprises will pay more attention to the brand influence, in particular the fight after years of market and thus has a certain influence enterprise of the industry; And small businesses because of the limitation of their situation, and many other factors & other; Survival & throughout; Problem is more urgent, so it can be stronger than your desire for the immediate interests. 2. Internet, smart technology to industry more intense for garment industry, the influence of the Internet and smart technology is actually a nested together as a whole, because the clothing of intelligent manufacturing technology is also need to merge the Internet related technologies, such as large data, Internet remote monitoring, real-time data transmission technologies such as the Internet, and these technologies and the generated after clothing clothing production overall scheme, intelligent, informatization has been many a line of clothing enterprises are adopted, and in the industry for the path to the future of the clothing enterprises. 3. Clothing private ordering more hot, although at present domestic clothing custom-made private market is not mature, there are a lot of problems to be solved, such as, let the consumer more and more tend to accept and enjoy online custom service takes time. Customer experience the satisfaction of the need to improve, make consumers through online customized effect has been achieved, to minimize the size and color is not in conformity with the and so on lead to repeated modification; Online service is one of the characteristics of rapid response, and online clothing customization, rapid response to customer customization requirements, not only need to enterprise itself, also need a supplier can change thinking mode, so that the supply chain rapid response ability get promoted, efficient operation.
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