1. What Is a Private Label in Clothing Industry?
Private label clothing is any type of apparel that is manufactured for a specific retailer or brand. Unlike brands that create their own designs, private label brands simply order clothes from a manufacturer and put their own logo on them.
The main advantage of private label children’s apparel is that it’s affordable. Because the clothes are made in large quantities, clothing brands can offer them at a lower price than they would if they were selling clothes from their brand. This is especially important for small businesses that don’t have the budget to invest in their manufacturing facility.
You’re in luck if you’ve been clothes shopping wholesale and reselling them in your boutique- private labeling is definitely a thing. By the way, here’s a video explaining what it is if you want to learn more:
2. The Basics in Children’s Clothing
There are a few basics every children’s clothing designer should know before they start their private label. By understanding these things, you’ll be able to create better garments, stay on trend, and avoid any costly mistakes.
Natural fibers like cotton and linen are ideal for children’s clothing because they are breathable and comfortable to wear. Avoid synthetic fabrics, which can trap heat and cause skin irritation.
Children are hard on their clothing, so it’s important to choose items that will withstand lots of wear and tear. Denim, canvas, and other sturdy fabrics are ideal for everyday play.
Look for clothing that can be machine-washed and dried, so you can easily keep up with your child’s laundry. Avoid delicate items that require special care. Fabrics such as wool and silk are best left for dressier occasions.
Children’s clothing should be designed for play, with plenty of room to move. Avoid constricting items like tight jeans or dresses with lots of buttons and zippers. Instead, opt for comfortable styles that your child can easily put on and take off.
Fun Prints and Colors
Children’s clothing doesn’t have to be boring! Fun prints and colors are the most appealing to kids. Look for items that are both stylish and age-appropriate.
Avoid Fussy Details
Keep it simple when it comes to children’s clothing. Avoid garments with lots of embellishments, like sequins or appliques. These can be easily torn off or swallowed, posing a choking hazard. Stick to classic styles that will stand the test of time.
3. Advantages of Private Label in the Children’s Clothing Industry
The custom children’s clothing industry is a highly competitive market. To succeed, businesses need to offer products that are of high quality and design, but that are also affordable. Private label children’s clothing is an excellent way to meet these requirements.
Here are some of the advantages of private labels in the children’s clothing industry:
Increased Control Over Design and Branding
With private label children’s clothing, businesses have increased control over the design and branding of their products. This is because children’s designer clothes suppliers work closely with their clients to create products that meet their specific needs and preferences. As a result, businesses can be sure that their products will reflect their brand identity positively.
Greater Margins and Profitability Potential
Another advantage of private label children’s clothing is that it offers businesses the opportunity to achieve greater margins and profitability. This is because private label manufacturers typically offer their products at lower prices than branded products. In addition, businesses can save on marketing and advertising costs by using private label products.
Enhanced Reputation and Perceived Value
Private label children’s clothing can also help businesses enhance their reputation and perceived value among consumers. This is because private label products are often seen as being of higher quality than generic or store-brand products. As a result, businesses that offer private label products can benefit from increased consumer loyalty and repeat business.
More Flexibility and Freedom
Finally, custom made children’s clothing manufacturers offer businesses more flexibility and freedom when it comes to production, sourcing, and fulfillment. This is because private label manufacturers are not bound by the same strict rules and regulations as branded manufacturers. As a result, businesses can make changes to their products more easily and quickly.
While private label clothing offers many advantages, it also has a few disadvantages. Here are advantages and disadvantages:
|Advantages and Disadvantages of Private Label in the Children’s Clothing Industry
|Increased Control Over Design and Branding
||Lower Quality than Branded Clothing
|Greater Margins and Profitability Potential
||Reduced Choice and Variety
|Enhanced Reputation and Perceived Value
||Restricted Fulfillment Options
|More Flexibility and Freedom
||Less Recognition and Visibility Among Consumers
4. Fabric Options for Children’s Clothing
When it comes to private label children’s clothing, the options for fabrics are endless. However, not all fabrics are created equal and some are better suited for specific garments than others. Below is a list of best fabric choices for children’s clothing and a brief description of each:
Cotton is by far the most popular fabric choice for children’s clothing. It is soft, durable, and comfortable and can be used for a variety of different garments including tops, bottoms, dresses, and more. This fabric can be used to make garments for infants, toddlers, and older children alike.
Organic cotton is a great choice for eco-conscious parents who want their children to wear clothing that is free of harmful chemicals and pesticides. This fabric is also extremely soft and comfortable, making it a great choice for children’s clothing. Organic cotton is almost the same as the regular cotton fabric but is a little bit more expensive.
Linen is made from flax fibers and is known for being lightweight and breathable. It is a great choice for summer clothing as it helps to keep kids cool and comfortable. However, linen is not recommended for everyday wear as it wrinkles easily and is not as durable as some other fabrics.
Wool is another popular fabric choice for children’s clothing, especially in the winter months. Wool is warm, durable, and easy to care for, making it ideal for kids’ sweaters, jackets, and other cold-weather gear.
Bamboo is a relatively new fabric choice for children’s clothing but it is quickly gaining popularity due to its many benefits. Bamboo is soft, eco-friendly, and hypoallergenic, making it a great choice for those with sensitive skin. Additionally, bamboo is naturally antibacterial and odor-resistant, making it ideal for active kids.
5. 5 Clothing Trends for Kids
As a private label children’s clothing manufacturer, it is important to stay ahead of the curve when it comes to current trends. Here are five trends that are popular among kids right now:
#1 Character-Themed Clothes
With so many popular cartoon characters around, it’s no surprise that character-themed clothes are still popular with kids. Tap into this trend so kids can show off their favorite characters on their clothes.
#2 Graphic T-Shirts
Graphic t-shirts are also popular among adults and kids alike. Witty slogans and clever designs are a hit with kids of all ages.
The athleisure trend is not just for adults anymore. Kids are also getting in on the trend, with more and more comfortable and stylish athletic clothing for kids hitting the market.
#4 Floral Patterns
Floral patterns are always popular in the spring and summer, and kids’ clothes are no exception. Look for pretty dresses and shirts with floral patterns for girls and shorts and shirts with floral patterns for boys.
Denim is always a popular choice for kids’ clothing, whether it’s jeans, jackets, or skirts. Look for different washes and styles to offer something for every taste.
6. Starting a Children’s Clothing Line (in Just 6 Easy Steps)
Starting a children’s clothing line may seem like a daunting task, but it can be surprisingly easy to get started. With a little planning and some basic knowledge of the industry, you can launch your line of kids’ clothes in just a few simple steps.
Step#1 Choose a Niche
Are you going to focus on baby clothes, toddler clothes, or clothes for older kids? Once you’ve decided on your target market, you can start to research the competition and figure out what sets your clothes apart.
Step#2 Create a Budget
How much money do you have to work with? This will determine where you source your materials, how many garments you can produce, and what kind of marketing campaigns you can afford.
Step#3 Find a Manufacturer
It’s time to figure out how to find clothing manufacturer who can assist you in bringing your vision to life. If you’re on a tight budget, consider working with a local tailor or seamstress. Otherwise, many online companies offer custom clothing production services.
One clothing manufacturer you may want to check out is Hongyu Apparel. We have over 20 years of experience in the garment industry and offer a wide range of clothing manufacturing services for your needs. Contact us today so we can help you get started with your line of children’s clothes.
Step#4 Design Your Collection
This is the fun part! Whether you sketch out your designs yourself or work with a professional designer, be sure to create a cohesive collection that reflects your brand identity.
Now it’s time to produce your garments. This is where your clothing manufacturer comes in. They will take your designs and turn them into actual clothing items.
Step#6 Market and Stay Focused!
Now that your collection is complete, it’s time to start getting the word out there about your new children’s clothing line. Create a stylish website and make use of social media, PR, and advertising to reach your target customers.
Last but not least, remember that starting a children’s clothing line is no easy feat. Be prepared for long hours and hard work, but also enjoy the creative process and the satisfaction that comes from building something from scratch.
7. Cost Associated with Starting a Children’s Clothing Line
As any entrepreneur knows, there are always costs associated with starting a new business. So before you take the plunge and invest your hard-earned money in this exciting but risky venture, it’s important to understand exactly what those costs will be
Design and Manufacturing
The biggest expense you’ll incur when starting a children’s clothing line is likely to be related to design and manufacturing. Since producing high-quality children’s clothes requires specialized equipment and materials, you’ll also need to budget for these costs. Generally speaking, expect to pay anywhere from $2 to $5 per garment for the design and manufacturing.
Marketing and Promotion
Once you’ve got your clothes designed and manufactured, you’ll need to market and promote your brand in order to attract customers. This can be a significant expense, especially if you’re planning on using traditional marketing methods like print or television advertising. Generally speaking, you should budget for at least $1,000 for marketing and promotion.
Other Business Expenses
In addition to the costs above, you’ll also need to factor in other general business expenses such as:
- Utility bills
- Office supplies
- Professional fees (accountant, lawyer, etc.)
- Travel expenses
- Business permits, taxes and licenses
These expenses can quickly add up, so it’s important to factor them into your budget when planning your start-up costs.
While the cost of starting a children’s clothing line can be significant, it’s important to remember that there are ways to minimize those costs. For instance, you can produce small runs of clothes or use lower-cost materials until your business is more established. With some careful planning and a bit of creativity, you can keep your start-up costs to a minimum.
8. Working With a Clothing Manufacturer
If you’re new to private label children’s clothing, then you’re probably wondering how to go about working with a clothing manufacturers for startups. Here are the steps you need to take:
Step#1 Discuss Your Needs
Discuss your needs with the manufacturer. Be sure to explain what you’re looking for in terms of design, fabric, and sizing.
Step#2 Work Together to Create a Prototype
Once you’ve discussed your needs, it’s time to create a prototype. The manufacturer will use your design specifications to create a prototype of the clothing. Be sure to give feedback during this process so that the manufacturer can make any necessary changes.
Step#3 Order a Small Run of Clothing
After you’ve approved the prototype, it’s time to order a small run of clothing. This will help you test the market and see how the clothing sells. It’s also a good way to get started with private-label children’s clothing without making a large investment.
Step#4 Promote Your Clothing Line
Once you’ve received your shipment of clothing, it’s time to start promoting your new line. Use social media, online marketplaces, and fashion boutique stores to get the word out.
Step#5 Keep Communication Open
Private-label children’s clothing is a partnership. To be successful, you need to keep communication open with your manufacturer. This way, you can discuss any changes that need to be made and ensure that your clothing line is on track.
9. Choosing the Right Children’s Clothing Manufacturer
When choosing a children’s clothing manufacturer, there are a few things you need to take into account.
It is important to find a clothing manufacturer that can produce high-quality clothing at a reasonable price. You don’t want to sacrifice quality for affordability, but you also don’t want to overspend on clothing that your customers will only wear a few times.
It is essential that the clothing is of high quality. The manufacturer should have a good reputation for producing quality clothing. You don’t want your customers returning clothes because they are falling apart after only a few washes.
The style of the clothing should be consistent with the style of your other products. You don’t want your customers to be confused about which line of products they are buying. The manufacturer should be able to produce custom clothing in the style that you desire.
Availability of Sizes and Colors
The manufacturer should be able to provide you with a wide range of sizes and colors so that you can appeal to as many customers as possible. Not all children are the same size, and not all parents want their children to wear the same color clothes.
The manufacturer should offer excellent customer service. If there are any problems with the order, or if the clothing arrives late, the manufacturer should be willing to help solve the problem quickly and efficiently.
So, if you’re a start-up designer who wants to get into the children’s clothing market, private label children’s clothing manufacturers should be your first stop. With a little research, you can find the perfect manufacturer for your needs.
Contact us at Hongyu Apparel today to help you get started with your line of children’s clothing. With our 20 years of experience in the garment industry, we are confident that we can provide you with the best possible service. Visit our website to learn more about what we can do for you!