1. What Is Streetwear Fashion?
A streetwear fashion is a type of clothing typically worn by people who partake in street culture. It is typically more casual than traditional fashion styles, and it often incorporates elements of street culture into its design.
This may include hip hop, skateboarding, and other urban activities. Streetwear is generally oversized and often features bold graphics or statement-making colors. It can be quite expensive, particularly the high-end brands.
2. The Evolution of Streetwear Fashion
When it comes to fashion, few trends are as enduring as streetwear. What started as a rebellious statement by youth culture has now become a global phenomenon, with brands like Supreme and Off-White commanding high prices and devoted followers. But how did streetwear evolve from its humble beginnings to become one of the most coveted styles in the world?
It all started in the 1970s when young people in California began customizing their clothes to stand out from the mainstream. This DIY approach quickly caught on, and soon there were dozens of small brands selling unique, one-of-a-kind pieces.
In the 1980s, hip-hop culture emerged as a major influence on fashion, and brands like Marc Ecko and FUBU began catering to this new market. Streetwear then went global in the 1990s, thanks to brands like BAPE and Stussy, who introduced the style to Japan and Europe.
Today, streetwear is more popular than ever, with new brands and collaborations popping up all the time. And as the style continues to evolve, we can only imagine what the future of streetwear will bring.
3. The Characteristics of Streetwear Fashion
If you’re thinking of starting a streetwear line or are simply curious about the genre, it’s important to know the key characteristics that define streetwear fashion. Here’s how streetwear is typically characterized:
Casual and Comfortable
Streetwear is all about being comfortable and casual. The clothes are usually made of comfortable materials like cotton and are meant to be easy to wear. Streetwear fashion also features oversized clothes and relaxed fits to further emphasize the laid-back feel.
Streetwear often takes inspiration from athletic wear, particularly skate and street culture. You’ll see a lot of streetwear brands incorporating elements from sports like graphic tees, hoodies, sweatsuits and sneakers. Baseball shirts and basketball jerseys are also popular streetwear items.
Since streetwear is all about being comfortable and casual, the clothes are usually designed to be functional as well. Many streetwear brands offer clothes with multiple pockets and features that make them easy to wear while skating or engaging in other activities.
Bold Graphics and Logos
Another defining characteristic of streetwear is the use of bold graphics and logos. Many streetwear brands use their logo as the main design element, often incorporating it into larger graphics or patterns. Logos are also often embroidered or printed on streetwear garments.
4. Different Types of Streetwear and What Each One Represents
There are many different types of streetwear, each with its own unique style and representing a different subculture or trend. Here is a breakdown of some of the most popular streetwear styles:
This style is typified by loose-fitting jeans or shorts, graphic t-shirts, hoodies, and sneakers. It is often associated with the skateboarding culture and has a laid-back, relaxed vibe.
Hip Hop Streetwear
This style is more flashy and glamorous, influenced by the hip-hop industry. It includes designer labels, bling, and streetwear brands that are popular with celebrities.
This style is a mix of streetwear and high fashion, often seen on the streets of major cities. It includes designer labels, trendy streetwear brands, and unique styles that set you apart from the crowd.
This style is influenced by sports and is typified by athleisure wear, such as tracksuits, hoodies, and sneakers. It is often seen as a more casual style of streetwear.
5. 5 Must-Have Clothing Pieces for Streetwear Style
Streetwear style is all about being comfortable while looking good. Clothing items that are both stylish and comfortable are essential for creating the perfect streetwear look. Here are five must-have clothing pieces for streetwear style:
A good streetwear t-shirt should be comfortable and stylish. T-shirts with bold graphics and designs are popular in streetwear fashion.
Hoodie or Bomber Jacket
Hoodies and bomber jackets are great for layering in streetwear style. They can add a bit of edge to your look while keeping you warm.
Baggy Jeans or Shorts
Baggy jeans or shorts are perfect to pair with a streetwear t-shirt. The relaxed fit of baggy jeans or shorts will keep you comfortable while still looking stylish.
Cap or Beanie
A streetwear look is not complete without a cap or beanie. Caps and beanies can help keep you warm and protect your head from the sun. They also add a bit of style to your streetwear look.
Printed socks are a must-have accessory for streetwear style. They can add a bit of personality to your look and keep your feet comfortable at the same time.
6. Launch Your Own Streetwear Brand in 6 Easy Steps
So, you’re thinking about starting your own streetwear brand. Great news! The streetwear industry is booming, and there’s never been a better time to get in on the action.
But before you start printing t-shirts and designing logos, there are a few things you need to do to set yourself up for success. Here are six essential steps for launching your streetwear brand:
Step#1 Do Your Research
Familiarize yourself with the history of streetwear and the current landscape of the industry. This will help you develop a unique perspective for your brand.
Step#2 Define Your Aesthetic
What kind of clothes do you want to sell? What will your logo look like? How will you stand out from the competition? Spend some time brainstorming and developing a strong visual identity for your brand.
Step#3 Choose a Good Name
Your brand’s name is important – it should be memorable, easy to pronounce, and relevant to your aesthetic. Avoid names that are too long or complicated, or that might be trademarked by another company.
Step#4 Create a Business Plan
Before you start spending money on inventory and marketing, it’s important to create a detailed business plan outlining your goals, strategies, and budget. This will help you stay on track and make smart decisions as you grow your business.
Step#5 Find a Manufacturer
Once you have your designs finalized, it’s time to find a reputable streetwear supplier who can produce high-quality garments at a reasonable price point. Spend some time scouring the internet for reviews and comparing pricing before making your decision.
Step#6 Promote Your Brand
Finally, it’s time to start getting the word out about your new streetwear brand. Use social media, influencer marketing, and traditional advertising techniques to reach your target market and start generating sales.
7. How to Work With a Streetwear Manufacturer
When you’re ready to take your streetwear brand to the next level, it’s time to start working with a streetwear manufacturer. Once you’ve found them, how do you make sure the manufacturing process goes smoothly? Here’s a step-by-step guide on how to work with a streetwear manufacturer:
Step#1 Find a Reputable Manufacturer
The streetwear landscape is filled with both good and bad streetwear manufacturers. To make sure you’re working with a reputable manufacturer, research them thoroughly online and look for reviews from other brands they’ve worked with.
Step#2 Get a Quote and Ask Questions
Once you’ve found a streetwear manufacturer you want to work with, the next step is to get a quote and ask any questions you have about their services. Make sure you’re clear on what the quote includes and ask about any extra charges that may apply.
Step#3 Review the Manufacturing Agreement
Before you sign anything, review the manufacturing agreement carefully. This document will outline the terms of your relationship with the manufacturer and should be clear about who is responsible for what.
Step#4 Place Your Order
Now it’s time to place your order with the streetwear manufacturer. Make sure you’re clear on the minimum order quantity (MOQ) and lead time and have all your artwork and design ready to go.
Step#5 Discuss Feedback and Concerns
During and after the manufacturing process, it’s important to keep communication open with your streetwear manufacturer. If you have any feedback or concerns, make sure to discuss them openly so that everyone is on the same page.
Don’t hesitate to bring up any concerns you have with your streetwear manufacturer. By following these steps, you can ensure a smooth manufacturing process and end up with a product you’re happy with.
8. 5 Tips to Find a Good Manufacturer for Your Brand
Finding the perfect manufacturer for your brand can be a daunting task, but it is an essential part of ensuring the success of your business. Here are a few tips to help you find the perfect streetwear manufacturer for your brand:
#1 Research and Create a List of Potential Suppliers
Before you can start contacting streetwear clothing manufacturers, you need to do your research and create a list of potential suppliers. Start by searching online for streetwear suppliers. You can also ask other streetwear brands for recommendations.
Once you have a list of potential street clothing manufacturers, you can begin to narrow down your options. Remember to not settle for the first manufacturer you come across. Take your time in choosing the right one for your business.
#2 Compare Prices
Once you have found a few potential streetwear wholesale manufacturers, it is time to start comparing prices. This is an important step in finding the right manufacturer for your brand. You want to find a manufacturer that can provide you with quality products at a price that fits your budget.
Remember, the price is not the only factor you should consider when choosing a streetwear manufacturer. You also want to make sure the manufacturer can meet your other needs, such as minimum order requirements and delivery times.
#3 Read Online Reviews
Online reviews can be a valuable resource when choosing an urban streetwear manufacturer. Reading reviews can help you learn about other brands’ experiences with a particular manufacturer.
When reading online reviews, pay attention to both the positive and negative reviews. Try to find a manufacturer with more positive reviews than negative ones.
#4 Ask for Samples
Once you have narrowed down your list of potential streetwear clothing suppliers, it is time to start asking for samples. This will allow you to see the quality of the products a manufacturer produces. It is important to make sure the streetwear company can meet your quality standards.
If a manufacturer does not offer samples, or if their samples do not meet your quality standards, you should move on to another manufacturer.
#5 Evaluate Their Customer Service
The manufacturer you choose should have excellent customer service. This is important because you will need to be able to rely on them for help and support throughout the manufacturing process.
If you are not happy with the level of customer service you receive from a potential manufacturer, you should move on to another one.
9. Price Considerations – How Much Should You Price Your Clothes?
As a streetwear manufacturer, one of the key considerations you’ll need to make is how to price your clothes. There are a few factors to take into account when setting prices, such as the cost of materials and production, shipping and handling, and taxes. You’ll also want to consider the demand for your product and what the competition is charging.
To give you an overview of what goes into pricing streetwear, here’s a sample pricing breakdown for a hypothetical streetwear brand:
|Cost of materials and production
||$20 per garment
|Shipping and handling
||$5 per order
||10% of the total price
||$5 per order
||$40 per order
Using this pricing breakdown, we can see that the total cost to produce and ship one garment is $30. When you factor in taxes and office supplies, the total cost of goods sold (COGS) is $40. To calculate your selling price, you need to add a profit margin to your COGS. A common profit margin for streetwear brands is 50%, which would give you a selling price of $60 per garment.
10. Common Mistakes to Avoid When Starting a Streetwear Fashion Line
Streetwear fashion is one of the most popular and growing genres in the fashion industry. However, starting a streetwear fashion line is not without its challenges. Here are four common mistakes to avoid when starting a streetwear fashion line:
Not Doing Your Research
It’s important to have a clear understanding of the streetwear market before starting your line. Researching your competition, understanding consumer trends, and knowing what streetwear styles are popular in your region are all essential steps in creating a successful streetwear line.
Focusing on Trends Over Style
While following current fashion trends is important, it’s more important to focus on developing a unique streetwear style that sets your line apart from the competition. This will help you build a loyal following among streetwear enthusiasts.
Not Investing Enough in Marketing
Streetwear fashion is all about image and branding. If you want your line to be successful, you need to invest in effective marketing and branding initiatives. This could include everything from social media marketing to advertising campaigns and PR efforts.
Trying to Do It All Yourself
It’s impossible to do everything yourself when starting a streetwear fashion line. Building a successful line requires many different skill sets, so it’s important to delegate tasks appropriately and create a strong team of professionals who can help you realize your vision.
Streetwear fashion is one of the most popular trends in the fashion industry today. If you are looking to start your own streetwear brand, it is important to find a reputable streetwear manufacturer that can help you bring your vision to life.
We at Hongyu Apparel have extensive experience in clothing manufacturing, and we are confident that we can help you create the perfect streetwear garments for your brand. We have over 20 years of experience in providing high-quality clothing products such as t-shirt, swimwear, streetwear, sleepwear and many more at competitive prices. Contact us today to learn more about our services and how we can help you take your streetwear brand to the next level!